3 Critical Google Adwords Metrics Advertisers Should Check Without Fail Every Day.
Are you one of those unfortunate people who've lost
thousands of dollars in a couple of days due to incorrectly
configuring your Google Adwords campaigns? Hopefully not.
I've spoken to business owners who've lost a great deal of
money by simply entering a decimal point in the wrong place!
It's easily done, yet also easily avoidable if you have a
good Google Adwords monitoring regime.
Check your Google Adwords account as often as possible. Most
business owners I know delegate this task - but even so just
a few minutes a day and even the most stressed business
owner can monitor their account.
If your Google Adwords costs increase to a level you're at
all uncomfortable with, simply pause your campaigns. It can
be paused at the click of a button. The moment you do that
you've immediately stopped your adverts displaying. No-one
can either see or click your adverts and so you stop any
additional costs.
If you fail to check your account daily, if you leave it too
long then you may get a nasty shock when you do eventually
return to check expenditure! Don't make that mistake.
What should you check?
1) Cost Per Click
I'll hereafter simply refer to this simply as 'CPC'. It's
exactly what the name implies... how much you pay Google
each time someone clicks your text advert.
Check that whoever manages your account for you hasn't
accidentally typed a very high CPC by accident.
2) Number of clicks.
Check that you aren't receiving an unusually high number of
clicks -more than normal. If so then you may need to check
for click fraud. However before you do, check your sales. If
your sales have increased in ratio to the increased number
of clicks then that's fine of course.
3) Advert Positions.
Expert research has proven that in most cases the best
position for your adverts in relation to your competitors is
#7 on the right hand side. Why? Because if your Adwords
adverts are displaying in the box at the top of Google's
search results I can almost guarantee you're paying too
much.
When your Google Adwords advert is lower down and ideally at
position #7, then people who click your advert will be more
likely to convert (respond or buy) when they get to your web
site because they will probably have already visited other
sites first and by now be happy they've done enough research
to make a buying decision.
So you get fewer clicks yet a better quality of person
clicking your advert if it's lower down. So make a regular
point of checking your Google Adwords text adverts are on
average displaying around position number 7.
There are more things to check but those are important
metrics to keep an eye on to start with. Google Adwords
comes with a report centre where you can automatically
schedule to have the above information emailed to you. Why
not create a daily report emailed to you or your delegated
staff member so it's not forgotten?
Remember, Google Adwords is a gloriously effective facility
for driving high quality prospective customers and clients
onto your web site. If you're not using it get started today
and give it a try... your web site will thank you for the
extra traffic.
Marketing strategist Ed Rivis gave the game away by recording
more than 4 hours of screen footage in his latest online home-study course.
It shows exactly how to create, enhance and optimise killer
Google Adwords marketing campaigns.